Important+Concepts



The Cultivation Theory Consists of 5 Main Concepts Based on our research, we have found that.......
 * The heavier the media usage the more it effects the viewer's reality.
 * The younger the consumer the greater effect media consumption has on them.
 * What you watch on TV influences your values and beliefs.
 * Personal experiences and values influence what you choose to watch on TV.
 * First hand experiences help defend against misinformation spurred from television.

Change Over Time As technology is changing in society, so does the cultivation theory. Changes in the way we communicate such as the emergence of social networks like Facebook and Twitter also have and effect on what/how we cultivate the information we receive. Another media factor that influences society is video games and the content within them. Many of today’s most popular games are rated “Mature” due to graphic scenes of sex, drugs, and violence. Another major influence on the cultivation theory is society as a whole. As we go through advancements in life as we have been continually since the foundations of this country were lain, our beliefs and values also will change, thus changing the information we choose to share amongst ourselves. These will all have influence on and change the way we should asses the cultivation theory. 

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